- YouTube TV’s price will increase from $65 a month to $73 a month starting in April, according to an email sent to subscribers on Thursday.
- “As content costs have increased and we continue to invest in the quality of our service, we are updating our pricing to continue to provide you with the best possible service,” Google said in the email to subscribers.
Silhouettes of laptop and mobile device users can be seen next to a screen projection of the YouTube logo.
Dice Ruvic | Reuters
Google announced a price increase for its YouTube TV subscription on Thursday. It increases from $65 a month to $73 a month starting in April, according to an email sent to subscribers on Thursday.
YouTube TV is Google’s cable replacement. It offers access to live TV and cable channels, delivered through an internet connection.
“As content costs have increased and we continue to invest in the quality of our service, we are updating our pricing to continue to provide you with the best service possible,” the company said in the email to subscribers.
Google’s move to raise the price of its wireless plan for cord-cutters comes after several competing online streaming services also increased the amount they charge, including services from Disney, Apple and HBO.
In December, YouTube TV acquired the rights to the NFL’s “Sunday Ticket” package, which allows it to sell a bundle of out-of-market NFL games not broadcast on local TV to subscribers nationwide.
YouTube pays about $2 billion a year for the package, CNBC reported, which had several other bidders, including Apple and Disney. Google hasn’t announced pricing for its “Sunday Ticket” bundle, but it cost $80 a month under its previous owner, DirecTV.
Google is also lowering the price of an add-on to access higher resolution 4K streams from $20 per month to $10 per month, according to the email.